Email marketing is still one of the most powerful ways of marketing. Most of the brands still use Email to promote their services and products.
Although other sources of marketing also work just fine and should be included in the plan, smart businesses are starting to understand emails can trigger the behavior of a consumer.
how? Since emails can be well-timed, personalized, and relevant to the person who reads them. they are open and click more frequently, this promotes visits and sales for the company.
Points to remember -
1.Always make your Subject Line Stand Out — It should be catchy, to the point, and give information about what you are going to say in the mail. Short Subject lines work more than long ones.
2.Establish an Automatic Email System- Send Emails to those who subscribe to your mailing list and provide benefits or free things like ebooks, tips.
3.A Welcome Email — You can set up emails to welcome new users and a thank you email to the new subscribers. Send them insights or tips for those who use your product.
4.Test your Email before Sending — Always send a test email before formally hitting send. Small mistakes can easily slide into the cracks and harm brand image. Few things to see- Typos, Incorrect links.
5.Optimize for Mobile — Most people open emails on mobile today so it is important to make sure that the mail is optimized for the mobile- Size, font. Before sending any mails, see how the mail looks on a mobile device.
6.Offer Emails- Send emails when new offers are to be released by the company. That can bring complete information and purchasing growth is increased.
7.Clean Email List Regularly — Keep your database up to date for email deliverability and higher engagement rates.
Email is of the best ways to help the company grow, where each customer receives personalized offers and attention to make them feel special and appreciated.
Some of the companies who offer Email Marketing as their strategy for advertising or promotion are Sketch
