In the fast-growing E-Commerce business, videos play a vital part, in brand advertisement and product description.
Video Marketing is a marketing approach used by businesses to promote their brand, products, or services through the form of video.
There are several benefits of using videos-
1. People give more Attention to Videos
People are more likely to watch videos than reading texts. They find it time-consuming. Videos capture more attention of the reader than the text.
2. Video Delivers Higher Conversions
A great thing about videos is that they build a sense of trust inside people. There are higher chances of a user turning into a customer if your product pages contain videos for a short description of the product.
3. Google gives Special Preference to Videos
On the SERP Pages, google gives special preference to videos that have good content, Keywords.
4. Video Builds Trustworthiness
People do not trust a brand easily so Videos ensure that your target audience has been given proper information about your brand. This will surely assure customers that you are a good brand.
5. Video Builds Brand Awareness
Through videos, you can educate your customers about your products, brand, offers. What they can get through your brand, what more you can offer them etc.
6. Testimonials of the customers.
The video about what the customers think of your product, services, price, and added value. It assures new customers that they can trust the brand and buy from them.
7. Video is Shareable
The best thing about the videos is that they are shareable on any platform — social media, personal chat. This gives indirect advertising to the brand.
8. YouTube
The videos which are uploaded on the website can be published on youtube. Youtube links can be given on the website which can bring more customers to the site.
9. Video Builds Brand Awareness, gives a clear view of the product, the customer feels like they can trust the brand or the product after they see the video as they see how the product looks like.
If we connect our website with the social media pages we can add the links to the video and anyone who visits the social media page can check out the link and visit the site.
